"this is better. take the archetype and raise the standard.
we’ve thrown everything at this cap. graphene embedded in the woven front and back panel. carbon yarn running through the knit fabric on the top and sweatband. all this leading to an elite perforamnce cap that is the ultimate in temperature regulation. did we mention it’s even more lightweight? new laser lightened EVA brim means the standard that started it all is now lighter, more breathable, more packable - the very best. this is elite."